Coors fails to defy gravity!

Before there was any of that hosspiss known as "Coors Light" ("Hey coach! Wanna drink some hosspiss after you make an ass of yourself in this beer commercial?"), there was Coors so-called "Banquet Beer." Brewed in Golden, Colorado, it was a highly-prized beverage. "Colorado Kool-Aid" is was called through the 1970s, and then it went national. And that's when the world discovered that it was delivered in that odd-sized, tall 12-ounce can. Then came Coors Light and all the marketing nonsense. (Gee, can we get Eva Gabor -- Zsa Zsa's sister -- to sell some of our stuff with the backing of all her fame from "Green Effin' Acres"?)

Surely, had Adolf Coors, Sr., been alive at the time, he would have been rolling over in his grave.

Instead, the founding patriarch decided to check out of the Cavalier Hotel in Virginia Beach, VA, on this date in 1929. From the sixth floor, he did a one-and-a-half-gainer into the stratosphere, but fell to earth instead. Of course, he had already checked-out of the beer business thanks to Prohibition. He was dabbling in malted milk (wink, wink), pottery, and cement. Thunk.

In his place, though, he does leave the memory of a time when his beer was both local and good. R.I.P. A.C. Sr.